Internal Tool

Beacon

Signal above the noise.

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Features

AI-Powered Marketing, End to End

From content generation to conversion analytics, Beacon handles the entire marketing lifecycle with AI intelligence at every step. The most feature-rich tool in the Renkara suite.

ReplacesHubSpot

Category 1

Content Generation

  • AI Content Generation with Brand Voice

    Generate blog posts, social media copy, email campaigns, and ad creative that adhere to your brand voice profile. AI writes the first draft with your tone, vocabulary, and style baked in.

  • Brand Voice Profiles

    Define brand voice with tone descriptors, vocabulary includes and excludes, and example snippets. Every piece of generated content is checked against your profile for consistency before it reaches review.

  • Dual LLM Strategy

    Mercury 2 handles bulk content generation at high speed and low cost. Claude Sonnet 4.6 handles quality-critical tasks requiring nuance and precision. The right model for every job, automatically.

  • Content Repurposing Engine

    Turn a blog post into social threads, email copy, and ad creative with one click. One piece of content, multiple formats, zero manual rewriting. The AI adapts tone and length for each channel automatically.

  • LLM Prompt Injection Filtering

    All user inputs are filtered for prompt injection attacks before reaching the LLM. Prevents malicious users from hijacking content generation or extracting system prompts through crafted inputs.

Category 2

Campaign Management

  • Multi-Channel Email Campaign Orchestration

    Build email campaigns with step sequencing, delays, and conditional branching. Manage the full lifecycle: create, start, pause, resume, and track metrics. Drip campaigns and one-off broadcasts from the same interface.

  • APScheduler Background Tasks

    Background task scheduling via APScheduler for social post publishing, campaign step execution, report generation, and data aggregation. Set-and-forget automation that runs reliably without external cron jobs.

Category 3

Channel Publishing

  • Social Media Scheduling

    Schedule posts across Twitter, Meta, and LinkedIn with optimal timing. Preview posts on each platform before publishing. Queue content days or weeks in advance.

  • Google Ads Integration

    Campaign management and AI-generated ad creative for Google Ads. Create campaigns, set budgets, generate headlines and descriptions, and track performance — all from within Beacon.

  • Landing Page Builder

    Create and deploy landing pages with built-in variant testing. Each variant gets its own URL and traffic allocation. Measure conversion rates and optimize based on real visitor behavior.

  • SEO Keyword Research

    AI-powered keyword discovery that identifies the terms your audience actually searches for. Competitive analysis shows where you can realistically rank and where the effort isn't worth it.

  • SEO Content Optimization

    Analyze existing content for SEO improvements. Meta tag generation, heading structure audit, keyword density analysis, and competitor comparison. Actionable recommendations, not vague suggestions.

  • Social Account Security

    OAuth tokens encrypted at rest with Fernet symmetric encryption. Social account credentials are never stored in plaintext. Connect accounts once and manage them securely from the dashboard.

Category 4

A/B Testing

  • A/B Experiment Framework

    Multivariate testing for subject lines, send times, content variations, and landing page layouts. Not just A/B — test as many variants as you need with rigorous statistical methodology.

  • Statistical Significance Calculation

    Every experiment includes proper statistical significance testing. Know when you have enough data to declare a winner and when you need to keep running. No premature conclusions, no wasted traffic.

Category 5

Analytics

  • Marketing Dashboard

    Key metrics overview at a glance: active campaigns, content pipeline status, engagement trends, conversion rates, and budget utilization. One screen that tells you the health of your entire marketing operation.

  • Channel Attribution Modeling

    Four attribution models: last touch, first touch, linear, and position-based. Understand which channels actually drive conversions and allocate budget based on evidence, not gut feeling.

  • Conversion Funnel Tracking

    Configurable funnel stages from first touch to purchase. Visualize drop-off at every stage. Identify exactly where prospects lose interest and focus optimization efforts on the biggest leaks.

  • Landing Page Analytics

    Traffic source breakdown, time-series visitor data, conversion funnel visualization, and variant comparison — all in one dashboard. See exactly how each page performs and where visitors drop off.

  • Social Engagement Feed and Analytics

    Unified engagement feed across all connected platforms. Track likes, shares, comments, and click-through rates. Understand what resonates and double down on what works.

  • Custom Analytics Reports

    Build custom reports with the metrics that matter to your business. Combine data from content, campaigns, social, ads, and SEO into unified views. Schedule automated delivery to stakeholders.

Category 6

Contacts & Audience

  • Contact Management

    Full contact database with custom fields and metadata. Import contacts from CSV, enrich profiles over time, and maintain a single source of truth for your audience across all channels.

  • Dynamic Segment Builder

    Rule-based subscriber segmentation with real-time evaluation. Combine behavioral, demographic, and engagement criteria to target the right audience. Segments update automatically as subscriber data changes.

Category 7

Content Workflow

  • Content Lifecycle Management

    Full lifecycle tracking: draft → review → approved → published → archived. Every piece of content has a clear status, audit trail, and approval workflow. Nothing goes live by accident.

  • MCP Server — 69 Tools

    The most comprehensive MCP integration of any Renkara tool. 69 tools spanning content generation, campaigns, analytics, SEO, social, ads, segments, experiments, and landing pages — all accessible from your AI assistant.

  • Light and Dark Mode

    Full dark mode support across the entire dashboard, analytics views, and content editor. Charts and visualizations adapt their palette automatically for comfortable viewing in any environment.

Accessibility

Built for Everyone

  • WCAG 2.1 AA Compliance

    4.5:1 contrast for body text, 3:1 for large text and UI components, in both light and dark themes.

  • Keyboard Navigation

    Every interaction reachable via keyboard. Logical tab order, visible focus indicators, Escape-to-dismiss for modals.

  • Screen Reader Support

    VoiceOver, NVDA, and JAWS tested. Semantic HTML, ARIA labels, live regions for dynamic updates.

  • Reduced Motion

    Respects prefers-reduced-motion. Usable at 200% zoom. Touch targets meet 44x44 minimum.

How It Works

From Strategy to Results

  1. Step 1: Define Your Brand Voice

    Set up brand voice profiles with tone descriptors, vocabulary rules, and example snippets. Beacon learns your brand's personality from day one.

  2. Step 2: Generate and Schedule Content

    AI generates brand-voice content via the dual LLM strategy. Review, approve, and schedule across email, social, and ads.

  3. Step 3: Experiment and Optimize

    Run A/B and multivariate tests on landing pages, subject lines, ad creative, and send times. Statistical significance tells you when a winner is real.

  4. Step 4: Analyze and Iterate

    Full-funnel analytics from impression to conversion. Four attribution models show where your budget works hardest.

Technical Specifications

Under the Hood

  • Backend

    • FastAPI (Python 3.12+)
    • PostgreSQL database
    • APScheduler for background task scheduling
    • LLM prompt injection filtering
    • Fernet-encrypted OAuth token storage
    • MCP server (69 tools)
  • Frontend

    • React 19
    • Campaign and content dashboards
    • Landing page builder with variant testing
    • Analytics visualizations (funnel, timeseries, attribution)
    • Social scheduling and engagement feed
    • Light and dark mode
  • AI Capabilities

    • Dual LLM: Mercury 2 (bulk) + Claude Sonnet 4.6 (quality)
    • Brand voice adherence and enforcement
    • Content generation and repurposing
    • SEO keyword research and content optimization
    • Ad creative and headline generation
    • Statistical significance testing
  • Analytics

    • Conversion funnel tracking (configurable stages)
    • Multi-touch attribution (4 models)
    • Landing page analytics with variant comparison
    • Social engagement metrics
    • Custom report builder with scheduled delivery

Development

100% Built by Claude

Every tool in the Renkara fleet was built by Claude (Anthropic) working alongside a single human supervisor. Every line of code, every test, every deployment: AI-authored with human direction. The leverage factor across the fleet runs in the 20x–50x range, with individual sessions regularly exceeding 100x.

See the daily leverage records for per-task numbers across the full build history.